What is Inbound Marketing and how does it work?

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Inbound Marketing
Inbound Marketing is a reality that is worth adapting to, as it is a set of strategies focused on attracting, converting and delighting customers, through Content Marketing, SEO and social media tools.

It is targeted and measures actions. Furthermore, it is a two-way communication, with engagement and relationship with the consumer.

There are three elements that make Inbound a type of marketing that people love: place, time and content. By being able to deliver the right material, at the right time and in the right place, the company becomes relevant.

Inbound Marketing, also known as “attraction marketing” or “inbound marketing”, can be defined as a Digital Marketing iran mobile database that is based on the idea of ​​creating and sharing relevant and quality content, aimed at a specific audience, being an effective way of making customers go to the company and increasing the number of user entries on the website, e-commerce, blog, etc.

Its main objectives are to attract the attention of potential consumers to the brand's conversion channels and gain their permission to interact directly, gaining their trust, creating a lasting bond and achieving the sale.

Its concept becomes clearer when compared to old traditional marketing strategies, which basically spread advertisements and interrupt the leisure or work of your target audience.

Inbound Marketing does not disrupt the customer's routine, that is, it is not inconvenient. It attracts the consumer through materials that are relevant to them, removing an expected resistance in a first contact.

Therefore, one of the pillars of this methodology is Content Marketing, which works on the production and distribution of different types of quality and interesting materials in various formats, to bring the right people to the company.

In this way, the brand starts a relationship on the right foot, adding a lot of value to its future customer, at different stages of their journey, which, consequently, increases its recognition and reputation, and also improves its results.

The set of Inbound Marketing techniques can capture more qualified leads and promises to multiply them, improving your conversion rate and time to close a deal. It is not about carrying out actions for the general public as in the old marketing did, but focusing efforts on attracting the right people.