Many webmasters forget the simple fact that in order

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Fast page loading, responsive display even on non-standard screen sizes, high-quality and intuitive navigation, and the ability to read the entire page content, for example using a voice reader, are among the absolute basics that every quality site should meet.

• Page optimization. In order for search engines to be able to crawl your content, you should make it as easy as possible for them. A clear structure, valid code, and correctly filled meta tags will allow search robots to correctly understand the information on your website.

How do search engines know that your site is of high quality?
But how does the search engine robot know that ivory coast phone number data your site will bring the highest possible benefit to the user? After all, Google is still just a machine... According to Google developers, the 3 main categories of factors on the basis of which sites are evaluated are content, backlinks and the so-called "RankBrain" . However, these factors are closely interconnected and influence each other.

Content and keywords
Today, it is no longer enough to cram as many keywords into a page in various forms, regardless of the information value. Google's algorithm has made great strides forward over its existence, and now its machine learning technologies can understand what the page is about and in what context the user meant their search query.

Backlinks
Although Google evaluates hundreds of parameters when assessing a site, backlinks are still among the most important. If your site gets many links from high-quality, trustworthy sites, it is a signal that your site also deserves a higher search position. However, it is not just about quantity, it is mainly about quality. Google can reliably distinguish links from low-quality sites, often created solely for the purpose of selling backlinks , from a link from a quality site that is related to the topic and is highly rated by its users. Search engines can recognize whether a given link is beneficial to the user and assign it weight accordingly. A link from a quality site placed in a thematically related article will bring you much more than a link from the same site placed somewhere in the footer.