Clubhouse offers a large-scale virtual event format: it is estimated that the network already has more than 2 million monthly active users.
FOMO + exclusivity: the secret to Clubhouse's success for businesses
At any given time, there are a few thousand rooms on the platform, where you can find people from all over the world chatting about different topics, professions, and interests. The voice element of Clubhouse is similar to podcasts , which are played on demand.
But the long-term nature of Clubhouse’s content for businesses plays into FOMO (“ fear of missing out ”). After all, Clubhouse conversations are live and not recorded for playback. So if you’re not in a Clubhouse room, you’re going to miss out on what’s happening.
Another important issue is the exclusive nature of the network, due to two key points:
To access the network, you had to receive an invitation or have someone already on Clubhouse to be “pulled” into the network.
Additionally, Clubhouse makes it easier for people to find and congregate, making it possible to connect with people you or your brand might not otherwise have the chance to meet or speak to.
This can be a great opportunity to access strategic leads for your south africa mobile database company and talk about partnerships, investments, influences and business. We will delve deeper into this in the next topic.
How to explore Clubhouse for businesses like yours?
Picking up on this last block: if you are invited to the Clubhouse app, this can already be a big win for your business. But there are some strategic benefits to becoming an early adopter of the network – see below:
Network expansion
One of the biggest draws of Clubhouse for businesses is the opportunity to connect with some of the most prominent business leaders and entrepreneurs in your industry.
By selecting the topics you are most interested in, you can access rooms with a range of personalities from your industry. Then, simply press the button with your hand outstretched: you can interact with this select group, make a good impression and strengthen ties. All in a more practical and accessible way than an approach via LinkedIn.