Some events are very popular and naturally generate a buzz among participants. This is quite common in sporting, artistic or musical events, lectures and conferences.
So your company can make even more money from its participation by creating a specific hashtag. Then just invite people to use it in their posts on Instagram, Facebook and Twitter .
7) Use your digital channels for promotions
When your company runs offline promotions, sweepstakes or contests, it should also add content to your social networks.
This can not only help you spread the word about your social media, but it will also help you grow your fan base. Just remember to follow the giveaway rules .
8) Use the power of influencers
Your company can also work together with influencers. But benin mobile database how can this work in practice? Here are some suggestions:
Hire them to participate in your events,
Promote joint events and competitions, among others.
The secret is to always keep in mind that the chosen figure is relevant to your audience. This way, the publicity that your company will receive through their social networks will expand your audience and grow your brand.
Is it time to stop outbound marketing?
Ok: you are thinking about choosing to focus specifically on inbound. After all, digital transformation has made this transition more favorable. In addition, changes in consumer habits brought about by the pandemic have made the digital environment a channel rich in opportunities.
We now have more media platforms than ever before and people are overwhelmed with data and information.
As more people choose to avoid advertising, outbound marketing has become less effective than it once was. However, outbound marketing still has its place in the strategies of companies around the world.
After all, outbound is still relevant. Especially for high-tech products, which require personal reach to decision-makers.
However, keep in mind that actions must always be supported by inbound, as well as by a strong content strategy and consistent use of social media.
In short: it’s important to have a combination of both and use the data your company has gained from inbound efforts in your outbound methods and vice versa.