Information with humor

[Shishirgano9]

The challenge is to find a balance between the creator's personality and the brand they are trying to represent. In this exercise, the Washington Post stands out again. The daily newspaper had initially hired Dave Jorgenson to make light videos on YouTube, but he ultimately officiated on TikTok. Thanks to his original content, the journalist has allowed the 144-year-old daily newspaper to exist within the young social network.


To do this, he does not hesitate to treat the. For example, on honduras cell phone number list Halloween, he addressed the subject of " reducflation " (the tendency of certain brands to reduce the size of a product to minimize the effects of inflation) by questioning its consequences on children's trick-or-treating. His advice. “ You have to think like someone who creates TikToks, not like someone who made videos for Facebook or YouTube.


This social network is very specific .” The group effort of an editorial team In some newsrooms, the entire team participates in producing content for TikTok. In this case, the platform becomes an additional distribution channel . This is the case, as we have seen for SkyNews , which uses the platform to broadcast live, but also for Vice World News . The media, entirely digital and present on TikTok since the end of 2021, initially focused on producing explanatory videos on major current affairs topics.