Do you know the impact of LGPD on your company's digital strategies? Find out how to ensure compliance with this new law.
Many companies still wonder about the impact of LGPD on digital strategies . After all, what changes in the actions planned for the year's planning? But how far is it possible to go within a personalized approach?
Every organization needs to consider the potential social, political and legal impact of the General Data Protection Law in their company's digital marketing planning.
Furthermore, certain restrictions dictate how organizations can conduct their business online. But this does not mean that your strategy is lost. Quite the contrary: the law gives your company full scope to do good business in the digital environment.
So the key is to be fully aware of the implications of LGPD and how it affects your marketing efforts. That’s the goal of this article – so read on to learn more.
What is LGPD?
The LGPD (General Data Protection Law) was created with the aim of slovenia mobile database protecting society. Its focus is against the unnecessary, unethical and illegal use of personal data. In this way, the legislation allows citizens to have more control over their personal data.
The law was inspired by the GDPR ( General Data Protection Regulation ), created by the European Union, and came into force here in Brazil from September/2020.
From then on, the country became a member of a select group of nations to have legislation specifically focused on the privacy of its population.
According to Sebrae, the LGPD “is based on several values and has the following main objectives:
Ensure the right to privacy and the protection of users' personal data. Always through transparent and secure practices, guaranteeing fundamental rights;
Establish clear rules on the processing of personal data;
Strengthen the security of legal relationships and the data subject’s trust in the processing of personal data, ensuring free initiative, free competition and the defense of commercial and consumer relations;
Promote competition and free economic activity, including data portability.”
In addition to the impact of LGPD on digital strategies, companies must pay attention to the risk related to data protection of.