Why Backlinks Are Important

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Just to help you understand the importance of backlinks in your marketing strategy, we use some statistics.

A study found that the number of domains paraguay cell phone number list linking to a page is the biggest factor in Google rankings . Longer content tends to receive 77.2% more backlinks on average than shorter content. 46% of marketers spend over $10,000 per year on link building strategies. However, 94% of content globally receives no external links at all .

Another study found that there is no correlation between social media shares and backlink acquisition . This is important, given the many rumors on the subject!

Amazing… Don’t you think?


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If the above is not enough for you to understand why we are insisting so much on backlinks, continue reading.

Here's why you shouldn't underestimate backlinks:

Improve search engine rankings : Backlinks are considered one of the main ranking factors used by search engines to determine the quality and authority of a website;
They increase the authority of your website : It is important to get backlinks from authoritative and on-topic sites because they help you build the authority of your website in the eyes of search engines and users, this way it will be more likely to be considered trustworthy and consequently will gain a competitive advantage;
They generate qualified traffic : when users click on a backlink and are directed to your page they are more likely to be interested in your products, services or content, thus increasing the chances of conversion;
They encourage sharing and dissemination of your content : When other websites create backlinks to your content, they are likely to consider it informative and worthy of sharing with their audience, this can amplify the visibility and dissemination of your content, reaching a wider audience;
They contribute to the creation of relationships and partnerships : creating backlinks usually requires collaboration with other websites or influencers in the sector, this interaction can lead to synergies that can benefit both parties involved.
In essence, integrating an effective backlink strategy into your online marketing plan can significantly contribute to the success of your website and the growth of your business.