The days of targeting users solely by keywords are coming to an end.
You've already seen the expansion in adding Google remarketing lists for search ads, customer match lists, and similar audiences for search.
Read also: Customer segmentation: effective techniques for your business
Now your marketing team or agency can segment your audience by demographics and, more recently, based on life events. So what’s the next step?
Google plans to target users based on behavior: the user's consumption profile, visiting stores or restaurants frequently.
It will also be possible to segment target audiences according to their habits at the point of sale – those who research and compare products or services to purchase.
This type of targeting will change the way marketers message uk mobile database their target audiences – and the way they do pay-per-click marketing. Stay tuned: this is shaping up to be one of the hottest PPC trends of the moment.
Data-driven audience targeting
As you already know, targeting is the most important aspect of any PPC campaign. One of the strongest PPC trends for this year.
So we will certainly experiment in the coming year with some techniques based on more sophisticated segmentation. Something that will obviously require data that has deeper insights.
After all, all major platforms now offer data that provides granular information about traffic. So with this data , your PPC campaign will be improved, which will result in more and better conversions.
Visual search – one of the PPC trends
Users can now search for something on the internet using their camera. Services like Google Lens and Pinterest Lens have offered this type of search engine for some time now.
So this will definitely revolutionize the search dynamics even further: many experts suggest that visual search will dominate the sector in the coming years – which will effectively impact marketing strategies as well.
Read also: Conversational Marketing and the Benefits for Your Business
So all of this makes visual search one of the PPC trends that deserves a closer look from your company.