Discover the main UX metrics to optimize the user experience to get the best results for your business.
More and more companies are putting the customer at the center of everything – and monitoring UX metrics makes this easier. This is how you will know exactly where you are failing and what you need to improve to offer an unparalleled user experience.
When you can quantify UX at different points along the customer journey, you have three advantages:
Overview of transactional and overall customer experience
Opportunity to compare customer satisfaction across multiple similar touchpoints
More easily identify customer pain points and problems
But how do you do this? That’s what you’ll find out by reading this article. Together we’ll explore what goes into measuring user experience and how you can get it right.
What are UX metrics?
UX metrics, or user experience metrics, are data points that russia mobile database describe a user's journey through a website, such as:
Speed at which images and text load on the page
Overall responsiveness and fluidity of the site
Data usage intensity and its impact on system performance
Number of external requests made to third-party services
When a website performs poorly in these areas, the negative effects impact the user journey .
Learn more: Customer Journey Map: Apply it to your company now
Therefore, if the user does not move smoothly, what is the probability that he will react favorably to the action you want him to take?
It is also worth noting that UX metrics such as website speed have been around for a long time. However, they are only used by web developers and IT specialists on their own websites. They are not yet widely applied in the general market. This knowledge therefore represents a real opportunity.
Is it really important to track UX metrics?
Your company has a good content marketing strategy. It runs advertising campaigns on social media and search engines. It sends marketing emails frequently, nurturing its base ( if you don't do any of these things yet, it's time to stop reading and click here ).
But if you don't know how your user experience is performing, what's the point of working so hard? You need to measure and analyze your user experience to understand what's working. And what's not.