Completely public with my news. It wasn’t everyone’s business. And the thought of people constantly asking me if I was okay or defining me by my disease was the last thing I wanted. However, despite my secrecy, there were people I opened up to immediately about my experience. A colleague who revealed he had been caring for his father, who had been recently diagnosed with blood cancer.
A young woman and mother who had recently been diagnosed nigeria cell phone number list with breast cancer. And an old s back, who had recently lost her husband to the disease. As I began to diagnose the patterns of my candor, a clear theme emerged. When I felt the other person was clearly in a position to help me, or I was in a position to help them, or there was a strong sense of trust and empathy created through shared experience, opening up felt easy and natural.
In sales, we try to get customers to open up about the most intimate details of their business challenges and their personal motivations for finding solutions to those problems. But customers, wary of our motivations and intentions, keep those insights closely guarded. That is, until they believe we are in a position to help them or clearly empathize with their journey. Here, the right stories and emotionally connected value statements, delivered with humanity and conviction can work like magic, instantaneously building trust! But that level of authenticity doesn’t come without true caring, knowledge, and practice, which is why only the best sellers are able to wield this incredible power and connect with their customers on that level.