CRO marketing plays a strategic role in every digital marketing strategy

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We know, from experience, that if we have an e-commerce it will not be enough for our site to generate traffic but to obtain results what we need is to create conversions; that is, that those who visit our site then move on to interaction .

Conversion does not peru cell phone number list necessarily have to be a purchase, if the goal of our strategy is to subscribe to the newsletter then we will define interaction as every result achieved in this sense. It is therefore important to set the objectives we want to achieve before anything else.

Before starting with analysis and strategy ideas of any kind, we must clarify what our objectives are and what means we want to use to achieve them. Within a correct digital strategy, we must therefore also define which tools we will use to advertise our site. We can carry out Google Ads or Facebook Ads campaigns, or both. It will mainly depend on the type of goals we have set ourselves. Once the means and especially the contents have been established, we can move on to analyzing the results obtained in detail.

Wherever there is a need for intervention, CRO will come into play. It will be important to understand why users who landed on our site did not convert .