Google Ads: Networks and Ads

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Google Ads offers various ways to advertise, these are the ads we talked about earlier. But there are not only the classic and more well-known text ads, as in the previous image.

At this point we must make a distinction between the search network and the display network. These are the spaces where our ads will appear. Google itself and some search partners belong to the search network. Here the ad will be shown to users based on the search keywords entered for the search. Keywords are the foundation of our visibility. You need to choose carefully before starting a campaign.

While the display network are external sites paraguay cell phone number list that have given Google the management of advertising spaces. In this case, the combination between our ads and the web spaces where they appear is linked to the topics that the pages themselves deal with. For example, if our ad is about airline tickets, the websites where it will be shown will be travel agencies, travel blogs and the like.

As with the network, ads must also be distinguished from each other. The ads that appear in the SERP are called text and appear on the Google search page. In addition to these we have “display” and “video” ads.

Display ads are banners or texts that are only placed in the Google display network and not on search engine pages. While video ads are those that appear on the Youtube platform.