Google Caffeine: Changes in Google fresher than ever

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Google announced this month a major change in its search algorithm that will affect web positioning . A change that was foreseeable from the company's Caffeine project and that will affect the positioning of web pages, in fact it has been affecting for some time now. The Caffeine project was launched 1 year ago and consisted of modifying the way Google prioritizes some results or others, that is, the most unknown algorithm in the world. With Caffeine, indexing became permanent, it was no longer layered and periodic, and it included great innovations such as giving more importance to websites with videos, images and news in real time. Google called it an algorithm 50% fresher than the previous one and this change had a clear impact on the web positioning of web pages.

The new changes announced are based on the evolution of Caffeine. The idea is simple and consists of offering the most recent results for certain types of searches in Google searches. For example, if we want information about the football league, it is easy to understand that we probably want information about the most recent league, that is, the current year. If we search for information kuwait telegram data about the Barça striker, we are probably referring to news about the current striker and not the one from 20 years ago. If you are still not sure, simply search for “elections” on Google.es, and you will see that all the results on the first page of Google refer to the 2011 elections.

Google will even offer us results on the main page that are just minutes old. Simply fresher content that will clearly influence web positioning strategies and, consequently, web design.

These changes in Google will not affect all searches, since in some cases it makes no sense. This will be the case, for example, of searches about cooking recipes or even web design. It is about offering fresh content on current topics or content that is usually updated periodically and it is estimated that it will affect 35% of search results.