Monetizable daily active users: 237 million

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8. Twitter
Key Stats:

US users: 76.9 million
Average time spent per day: 34.8 minutes
Largest age group: 18-29 year olds
Who should use it: The jewelry industry gets the most engagement on Twitter, as does fast-moving consumer goods, food, beverages and home. But higher education is an industry that can uniquely benefit from Twitter by creating different channels for the variety of sports teams, areas of study and communities they cater to.
Why you should be on Twitter
Twitter is one of the top social media platforms argentina phone number data for brands keeping up with the latest trends and conversations that their target audience cares about. One of Twitter’s newer features, Twitter Spaces, makes it possible to have live conversations with your audience that you can promote beforehand, and Tweet out later.

Twitter also enables brands to receive direct audience feedback and questions. And being responsive can build your brand’s image—Twitter customer care interactions lead to a 58% better attitude towards brands. This makes the platform a powerful place to collect consumer insights on how to improve products, services or social content.

A screenshot of a conversation on Twitter where a customer asks if Sprout allows adding alt text to Instagram posts, and Sprout responding that yes, we do.