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Since the iOS update, you now need a significantly wider audience for a successful ad campaign . This will make up for the loss of data from iOS users and give Facebook's algorithm plenty of data to work with.

A larger audience will make your campaigns more malta phone number data sustainable, so you need to get more visitors at the top of the sales funnel . For example, you can expand your audience by omitting interest, age, or gender definitions when setting up your campaigns. Or you can simply merge multiple previously defined audiences into one.

The exact approach will depend on your previous segmentation, so you’ll need to decide for yourself whether this is right for your company. For example, if you’re a local business that operates in a limited geographic area, this solution may not work for you at all. But don’t despair, there are still plenty of other ways you can target a local audience and present your goods or services to the relevant people.

Use customer lists and email lists for retargeting
A clean and maintained list of current and potential customers has always been an essential part of any marketing tool, and since the iOS update, it has become indispensable.

Although you can no longer track certain activities for users who have logged out , you can import email and customer lists into Facebook and use them to create custom and lookalike audiences.

The exact composition of your lists will depend on the type of business you have, but make sure you provide enough detail to the Facebook algorithm, such as the value of a customer's purchases , to ensure the algorithm has enough data to effectively retarget these customers.