Google My Business is closing to make way for Google Business Profile

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Google is putting an end to the business profile management tool called Google My Business after 9 years of life, a tool that has helped both small and larger businesses improve their local SEO and manage their information and presence in local search results and Maps.

The replacement for My Business is called Google Business Profile, and according to the Mountain View giant this is a change for the better for merchants, since from now on they will be able to manage their business information from the same Google search or from the Google Maps website or application.

Certainly, it will be easier for those who have not yet learned or understood how Google My Business works, or at least for those who did not want to learn it because they found it difficult. However, for all those people who already spain telegram data had the management of the business profile through GMB under control, it will mean going through a new learning curve, since among the changes that have been announced is the elimination of the application for mobile devices.

By mid-year, business management will be done solely from the same search and operation of Google Maps and Google Search, so if you liked having a separate application or tool for managing your business, we regret to inform you that this will no longer be the case.

Ways to access the Google Business Profile
From now on, and with the elimination of GMB, to access and edit or configure your Google business profile, you must do so through search or maps while logged into a Google account associated with your business. The ways to do this are as follows:

Typing "my business" into Google search

You will see all the company profiles associated with your account, whether you are the owner or just have access as a user with Manager permissions. The rollout of this feature has begun with the search for this specific term in English, although we are working on implementing it when searching for "my company" in the case of a search in Catalan, or "my company" in Spanish.