Linkedin: How to create a company page in 5 steps

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Do you have a professional target audience? Don't know where to go to find them? Or have you heard about LinkedIn but don't know how it works? Today we want to explain in 5 simple steps how to create a LinkedIn page for your company , how to promote it and the possibility of creating advertising to segment and reach your target audience . Let's get started!

Step 1: Create a page
The procedure to follow to create a page is the same as in any other social network, such as Facebook. First you must have a personal profile to create a page. Once you have done this you can create it, choose the name of the company and customize the URL (as long as it is not used by another company).

How to create a LinkedIn company page

Step 2: Complete the profile
The next step is to add color to your company page by adding a profile photo, usually the company logo and a cover photo, as well as a description of the company, what you do... The logo you add must be very visual since it is the mexico telegram data first thing that will be seen when users are searching for your company. It is a quick and easy way to find you.

Step 3: Attract your followers
Your LinkedIn professional page is now up and running, so what now? Well, now is the time to make it known, either by email, announcing it on other social networks, or adding a “follow” button on your website so that users who visit your website can see that you are on LinkedIn and can quickly access it.

attract followers to your LinkedIn company page

Step 4: Create content and share it
Ok. We have now created the company page, with its logo and company information. Now it is time to bring it to life with interesting content for your target audience. Show off your knowledge and make it interesting for your followers, as well as share news, articles, industry trends and other relevant information.

Step 5: Broaden your horizons
One feasible way to reach a specific target audience is through Sponsored Content, or in other words, native advertising with LinkedIn. Thanks to Sponsored Content, you can do several things: present your company's news and attract new followers, reach only a specific audience thanks to the segmentation options, spread your message across all devices, you can define a budget and choose cost per click or per impression.

We hope that with these simple steps, it will help you create your company on the LinkedIn professional network and connect with your followers.