Microsoft made this change, it didn’t seem like a big deal

[samiaseo222]

In fact, some accounts were unaffected by this change, while others were suffering greatly. Despite daily monitoring and updating of site exclusions, some accounts were unable to reverse the situation. Microsoft continues to increase the number of impressions and ad spend on Audience Network without any positive impact on campaign performance. So, it’s important to analyze the impact of these changes on each account and consider whether it’s still worth investing in Microsoft Ads.

Rethink retargeting
Retargeting (now known as Audience Segments) may india mobile number data seem a bit out of date in 2010. But it’s still around because it’s a great way to re-engage with someone who has previously engaged with you. However, retargeting is very underused and a bit misunderstood.

If you haven't refreshed your thoughts on retargeting lately, here are some basic reminders on how to optimize it:

Retargeting has been around for so long that we forget that it's not just a way to reach people who have previously visited a website.

You can also retarget people who watched a specific video on your YouTube channel, any video on your YouTube channel, or your video ad (or some combination of the three) – making your targeting even more targeted.

Don't forget to exclude audiences you don't want to retarget. Examples include:

People who converted.
Previous customers who are unlikely to buy again.
An audience that is not relevant to the category of solutions or services you are promoting.
Unless your business is very narrow and has a single point of focus (e.g. you only sell one product to one type of audience), you should never target all previous website visitors.