Present at Eshow Barcelona 2017

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This week, members of the LA TEVA WEB online marketing team have been present at the E-Show, the most important professional congress on digital marketing and e-commerce held in Barcelona.

For two days, dozens of speakers have spoken at the Fira de Barcelona about the challenges that the online marketing sector must face in the coming years, from different perspectives: organic SEO positioning , pay-per-click advertising systems ( SEM ), e-mail marketing , or the development of websites and online stores.

We are seeing some trends in the online marketing sector, which we will have to watch carefully and know how to make the right choices for market players. On the one hand, we have Big Data and the robotization of certain processes that until now have been processed by humans. Now it is essential to work with user data, and to know how to interpret and impact it in the most optimal way. And we usa telegram data are moving towards the progressive implementation of automatic processes, carried out through technological development and algorithms, which can carry out SEO, SEM or e-mail marketing tasks that until now were done by humans.

Although this is the trend in the sector, it raises some problems with the quality of the work carried out (you can try some SEO article purchasing system carried out by robots, and you will realise what we are talking about), and in addition, certain platforms and tools have acquisition and implementation costs that SMEs and entrepreneurs will not be able to assume, which can generate a greater competitive gap with the big players in online marketing.

Related to the above, marketers seek to generate an extremely personalized user experience with the tastes and moments experienced by each of the users who are our potential clients. And in the face of all these challenges and needs, the sector is now facing a boom in new tools and platforms, many of them similar to each other, and which can cover more than one need, but clearly not all of these new developments will be consolidated.

As an innovative online marketing agency in Barcelona, ​​we like to be constantly in touch with the latest developments, trends and new tools that emerge for our sector, and implement innovative strategies and technologies for our clients, always looking for the latest in the market, and above all recommending the most appropriate for the idiosyncrasy of each client, because in online marketing generic recipes do not work, but success is based on drawing up a fully personalized strategy for the needs of each company, and its current and future clients.