Keys to a successful lawyer website

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We continue with a series of content where we analyze the main aspects to take into account when planning a website for a prominent sector. You can consult, for example, our post on websites for dental clinics .

Today we will talk about websites for law firms. We have been working on web design for this professional sector for many years, as well as SEO and SEM campaigns. With this accumulated experience, and knowing that each project has its own peculiarities, we will see what aspects should be taken into account.


1. The service tree
The range of legal services greatly influences the web design, as well as its structure. A website for civil law lawyers (services to people, proximity, etc.) will not be the same as one specializing in commercial law (services to companies, professionalism). Defining the saudi arabia telegram data tree and, in the case of working with several segments, establishing what the client's priorities will be, are key before tackling the web design.

2. The target user
Related to the above, we must identify with the law firm what type of client they aspire to reach: whether it is private or professional, whether it is local or international, or their purchasing power.

3. Presentation of the firm
A key moment on law firm websites is the presentation of the firm. This page will tell us a lot about the size of the firm (it is important to decide whether we want to give the image of a large or small firm), its hierarchy, founding partners, etc. The choice of photographs will be important because it is easy to differentiate firms with a classic and sober profile from those that are more informal and closer.

4. Portfolio / success stories
If it is a law firm that is primarily oriented towards companies, it is recommended that you insert content on the main page about some of the firm's notable clients, either in logo format or in testimonial format. If, on the other hand, it is a law firm that primarily serves individuals, in that case we recommend creating content in the format of success stories. Telling how you resolved a complicated inheritance can help a user who is faced with a similar situation to hire you. It will be important to program so that the success stories are related to the service provided and vice versa, which will also convey good SEO. But in any case, this type of content provides credibility, and gives the web visitor an idea of ​​what type of clients and cases you handle.