Please tell me where I should go from here?” asked Alice.

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Do you want social networks to become an assistant in your business? Then don't neglect the SMM strategy.

This checklist is the steps you need to take to create an effective strategy for your business or your client's business.

This article is written in such a way that almost every element of SMM strategy is explained in detail in an additional article at the link. Therefore, you cannot read one article and know everything, but you need to study several articles and get a comprehensive vision of SMM strategy.

I'll start with an excerpt from Lewis Carroll's bolivia telegram data fairy tale "Alice in Wonderland":


“Where do you want to go?” answered the Cat.

"I don't care," said Alice.

"Then it doesn't matter where we go," said the Cat.

"Just to get somewhere," Alice explained.

"You'll get somewhere," said the Cat. "You just have to walk long enough."

So in business: if you don’t care where you end up, you’ll end up somewhere. Therefore, strategy is the main thing that a business owner or SMM-er should pay attention to. There should always be an action plan to achieve goals.

Strategy is a route:

understanding where you are now - your point A,
Where do you want to go - your point B,
how you get there is tools.
Now let's talk in detail about each of these points.

I. “Our Point A,” or “Where are we now?”
At this stage, we need to understand the current state of affairs and analyze the situation.

To do this:

We audit your page .
Pay attention to the following points:

a) Page title. Is it easy to spell/pronounce? Does it convey the essence of your business.