Internal linking in e-commerce: WooCommerce, PrestaShop and Shopify

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Internal linking is key for any website to improve SEO visibility, distribute authority and optimize crawling . In the case of online stores, it is very important to work on it because they are large, complex and disorganized structures. We can work on it to prioritize and tell Google which categories, products or brands it should focus on.

1. What is internal linking in e-commerce?
Internal linking refers to links that connect pages within a single domain. In an e-commerce site, we can link products, categories, subcategories, blog articles, information pages, and other elements in multiple directions.

2. Main functions of internal linking
a. Distribution of Link Juice and DR
Link juice is the authority that passes from one page to another through internal links. In an e-commerce site, the goal is to distribute this authority from the strongest pages (usually the home page or main categories) to more specific pages (usually products or subcategories). This process is key to improving the positioning of these pages and preventing them from being forgotten.

b. Improved indexing and crawling optimization
Search engine bots use internal links to crawl and index the content of a website. Good internal linking ensures that important pages are crawled more frequently, improving indexing speed. This is key for stores with an extensive catalogue cameroon whatsapp data or that add products regularly. You want all the URLs to be indexed to be linked from somewhere on the website with related content (good URLs), and for the URLs that interest you most to have more and more valuable links to them (VIP URLs).

3. Where and how to do it?
a. Links from the home page to the main categories
The home page is usually the most authoritative page on any website. It is essential to link from the home page to the most relevant or strategic categories. A common mistake is to overload the home page with too many links, so it is important to maintain a selective approach: the more we distribute, the less each one has to do.

b. Cross-links between products
One effective technique is to link to related or complementary products . For example, if a customer is looking at a laptop, linking to accessories such as cases or mice improves both the shopping experience and SEO by better distributing authority across key pages.
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c. Links from the blog to products and categories
Blogs not only attract traffic from informative searches, but should also act as a channel for distributing authority to product and category pages. In a post about “how to choose the best smartphone”, you can link to the categories or products directly, even including the related product page.


d. Links from product to categories
This is the most classic one, but it is worth remembering. Good breadcrumb programming allows Google (and the user) to detect the product and its categories at various levels. It can even be applied to deep level categories towards their higher categories.


e. Links from product to brands
If your online store is multi-brand, you may be interested in ranking for users searching for that brand. In this case, we recommend including the corresponding brand in the product sheet, with a semantic link to the page that we will have dedicated to that brand in our e-commerce.

4. Internal linking optimization strategies in WooCommerce, PrestaShop and Shopify
a. WooCommerce
i. Take advantage of automatic links in products and categories
WooCommerce automatically generates links between products, categories, and tags. You can optimize these links with plugins like Yoast or Rank Math to manage and analyze internal linking.