Real-time SEO vs traditional SEO
Traditional SEO tends to rely on historical and cumulative data, meaning that decision making is done with historical data and a medium-term view, relying on performance reports that may not reflect current market conditions. In contrast, real-time SEO offers a significant competitive advantage by enabling active monitoring and immediate adjustment of SEO strategies .
Some of the key differences between real-time SEO and traditional SEO are:
Speed of reaction : While traditional SEO can take weeks or months to show results after implementing changes, real-time SEO allows you to see the effects almost immediately.
Adjusting strategies : In the traditional approach, SEO experts usually make adjustments based on periodic analysis. In real-time SEO, adjustments are made continuously based on recent data .
Data-driven approach – Traditional SEO relies more on assumptions and retrospective jordan whatsapp data analysis, while real-time SEO uses current data to make informed decisions.
User interaction : Real-time SEO allows for better personalization of the user experience, as specialists can quickly respond to user interactions and adapt content accordingly. This means that a real-time SEO implementation must have a UX component.
What type of websites and content is it recommended for?
Real-time SEO is especially useful for frequently changing media and content , such as news, blogs, social media, entertainment websites, e-commerce, and other media where content is updated regularly. It can also be useful for websites that offer real-time content, such as live events, video and audio streams, and user-generated content.
Additionally, it is also recommended for websites that want to appear in the top search results for specific keywords related to current events or trends , such as breaking news, sporting events, product launches, etc.
Although the most obvious one is SEO for media , another possible and less exploited application case is in e-commerce, where we can have constant catalog changes, or flash promotions . Let's imagine, for example, a Black Friday campaign, in which we suddenly change the prices of thousands of products, and they will change again in 24-48 hours. We will be interested in forcing a crawl that updates our pricing policy in real time.
In any case, real-time SEO is recommended for any media or website that wants to appear in the top search results for relevant and current keywords, and that offers frequently updated content. We will look at this in more detail in the conclusions.
Instant SEO Techniques
There are several techniques and strategies you can use to improve your SEO in real-time and increase the speed at which your website is indexed by search engines. Some of the most effective ways include:
Technical optimization
1. Use the Sitemap protocol and the robots.txt file to help search engines crawl and index your website, identifying important URLs. This will be better if you indicate the publication date, update date, and even tell Google the exact time of publication and the time zone of your site.
2. Use meta tags to provide additional information about your content, such as title and description, which can make it easier for search engines to better understand your content.
3. Provide a specific sitemap for Google News , especially if your website offers news content.
4. Meet all content eligibility requirements for Google News and Google Discover .
5. Crawl budget control : at a technical SEO level, it is essential to control how bots distribute their crawl budget, to ensure that they consult the URLs that interest you. Condition them using sitemaps, robots or internal linking so that they do not go through where you are not interested, and very often go through what you move in real time.
6. Schema Markup – Using advanced structured data markup techniques will give you an edge over your competition. Good markup allows search engines to identify and classify your content without querying it completely, and to appear in a wider variety of results via rich snippets .
7. Use a CDN (Content Delivery Network) , which allows you to store your content on multiple servers in different geographic locations, which can help reduce your website's loading time and improve indexing speed. Hint for the clueless: from which country are Google bots consulting our website?
8. Loading time – Use speed measurement tools to evaluate your website’s loading speed and see how this is affecting your SEO in real time. Improving it will make it easier for external content to be crawled and indexed, while also improving user experience – all of which is good for SEO.
Content promotion
9. Use social signals , i.e. promote your content on social media, as this can help increase your website’s visibility and improve your SEO in real time.
10. Send other traffic signals to those URLs : internal linking , external linking, push notifications, newsletter, SEM and whatever else you can think of.
11. Current news tags : you will have noticed how many media outlets have a header with the most current topics in their news, with their corresponding links. These links are on all the pages of the site and are the first ones, so they will help a lot.
12. Make live broadcasts : if there is a very important event in your sector or for your audience and users want to know how it evolves in real time, offer them a live story, using the LiveBlogPosting schema .
Monitoring and adjustment
13. Use Google Search Console to monitor visits to your website, detect errors and see how changes to your website affect your position in search results. This tool is useful for medium-term analysis, but it increasingly provides more real-time data . Also remember that if you have made changes to a URL (real-time SEO is fresh content but also updates), you have the magic button “Request indexing”.
14. Real-time web analytics : Keep in mind that achieving real-time SEO requires a constant strategy and continuous monitoring of statistics and results, also in real time. Here Google Analytics can be useful, but you will need specific tools such as Google Trends or Marfeel.
Final thoughts
We live in a world of immediacy and volatility, and we must adapt to changing scenarios and user demands. In this context, SEO must also respond and be able to adapt better and more quickly to these changes. In this context, it seems clear that real-time SEO techniques are no longer just for large media , but that in all SEO projects , to a greater or lesser extent, we must already implement part of these techniques and philosophy. The results are palpable, and in real time
