Now that Facebook is becoming increasingly important as a marketing platform in the Netherlands and fan pages are popping up like mushrooms, the question of what these efforts yield is also becoming increasingly important. In other words: what is the ROI of my Facebook fan page and apps? But before we answer this question, it is important to answer another question. How are we going to measure this? Welcome to the world of Facebook Analytics.
Facebook Insights
There are several ways to measure the visits and interactions on your Facebook page kuwait phone number list The first is of course Facebook Insights , the freely available statistics module of Facebook itself. Facebook Insights offers the following information:
Active User Breakdown: Unique Page Views, Readers of a Post, Likes of a Post, Comments on a Post, and Wall Posts.
Likes (fans): broken down by total, new, and unsubscribes (don't like anymore)
Activities: Pageviews and Unique Pageviews
Demographic data: gender and age
Media consumption: viewing photos/audio/video)
Facebook Insights dashboard
However, the possibilities are limited. In addition to Facebook pages, Facebook Insights also allows you to view data for Facebook apps and the Facebook social plugin on external websites. Although this dashboard is getting better and better, you often still need an additional analytics package to measure your visits in more depth. The data from Facebook Insights is available via the Open Graph API, so you can integrate it into your existing analytics dashboard.