Interpolis
Insurer Interpolis has started a campaign with Repudo to hand out festival packages to festival-goers. Interpolis has dropped various repudos at festival locations that can be located using the Repudo app. The festival package containing refreshing wipes and plasters will then be sent to the finder. A great opportunity for the insurer to become known to the festival public in a fun way.
Recruitment
In addition, more and more organizations from the recruitment world see in Repudo an opportunity to reach new candidates in this way. For example, by leaving repudos in various busy places, as shown below by a repudo on the Dam in Amsterdam.
Conversely, applicants can also leave their personal reputation with an organization they would like to work for.
Animal protection
Charities also hope to use Repudo to keep up with the growing popularity of mobile and social networks. For example, by leaving a repudo, you can alert animal protection to a place where a neglected animal is.
What could possibly stop Repudo from making a big breakthrough?
It seems like there is no end to Repudo, a million from an investor, campaigns in various sectors and a rapidly growing membership base. However, there are a number of points that Repudo definitely needs to pay attention to in order to outgrow its start-up status.
Competition
In the app world, there are several similar apps that offer a similar functionality to that of Repudo. Foursquare , and the lesser-known Dutch variant Feestje for example, offer users the possibility to check in at a location and possibly leave a message/tip for subsequent visitors.
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Gowalla is less popular in the Netherlands than Foursquare, but comes closer to Repudo in terms of service. If you find items at Gowalla, you can pick them up and leave them at another location. You can also leave personal notes and public comments at various locations at Gowalla.
In both Foursquare and Gowalla, created items persist, while in Repudo an item disappears once it is picked up. As CEO Lucas Tieleman himself rightly points out, Repudo creates a scarcity. It is a risk for Repudo that both apps integrate this functionality into their offering.
Platforms
For a long time, Repudo was only available for iPhone iOS. In order to become a worldwide success, the other platforms will also have to be supported without any problems. If we are to believe Repudo, this will jordan phone number list happen in the short term. One of the most important lessons learned from the current reviews is that Repudo should be fun and should bring people into contact with each other. The competitive element with a clear price for the users makes it more interesting, but should not be the only goal. It is important not to let the playing field be flooded with advertisers, but to ensure that users also leave repudos for each other.
By linking to other social networks such as Facebook and Twitter, you can inform and activate your network directly (for example to collect a repudo). This link also offers the business market the opportunity to inform their entire Facebook fan page about a new Repudo campaign. Nevertheless, the reviews show that many users see this as an invasion of their privacy, Repudo should therefore be clear about why they want to make this link.
Repudo further links the digital world to the physical world. In doing so, it seems to have found an interesting niche. However, with the current number of users, it cannot yet be profitable for an organization as a campaign. The phase in which organizations enjoy trying out this new app must be outgrown quickly. Repudo is now well on its way, but to create a real oil-stain effect, more users are needed. More users make Repudo more interesting for organizations, which in turn makes Repudo more interesting for users, etcetera. Due to the investment in Repudo earlier this year, there should be sufficient budget to start the first fun actions ourselves. If these are successful and the number of members continues to grow, Repudo has an interesting proposition to become a new marketing/campaign channel for organizations.