The well-designed company profile on LinkedIn is intended for its own employees, business relations and recruiters. On each platform, a different target group is addressed in the right way and together they form the (online) reputation of John Deere.
John Deere has taken a good look at the 'insights' of its target groups and has translated that into an online strategy. Success is guaranteed, because according to Maarten Zinkstok and Mareije Roosen of SunIdee, you come up with the best ideas based on 'consumer insights'. During the Consumer Insights workshop for innovative marketing, they introduced the 'What Why hungary phone number list Wow method'. 'What' is the situation? 'Why' is this a problem and what is the ('Wow') desired effect for the customer? The fact that the method produces innovative ideas is proven by the Heineken Live Football Gaming App, which plays into the desire of every football viewer to be the national coach from the bench.
A great case, so the bar is set high when the conference attendees are challenged a little later to come up with an innovative idea based on the consumer insight: 'At the station I want to find my bike quickly'. No computer or internet is involved. We sit together at the table with a bag full of pictures ranging from chewing gum to four-leaf clovers. And that's fun (!). And indeed, innovative ideas come from all groups. The winning idea (the 'find your bike app') is of course provided with a fun social media tool because, well... connecting with your friends is popular. Just look at Facebook, with 3.4 million members who log in daily.