Two-way traffic is not self-evident. In order to captivate and bind and to enter into dialogue, you first need to know where you stand as a school, before you can start communicating about it. What do my teachers get out of bed for? What is the core of our existence? What is our identity?
Open and transparent communication about the educational vision and quality is appreciated by future students and their parents. Research has shown that they find the atmosphere at school, the distance between home and school and a good name of the school to be of decisive importance when choosing a school. They are looking for a school that radiates action and atmosphere and where they are warmly welcomed.
Simon Sinek talks about 'the golden circle', which consists of three circles. WHY, HOW, WHAT georgia phone number list Like most organizations, schools start with the WHAT, the products of the school (bilingual education, technasium….) and then tell how they do this (HOW). Sinek emphasizes the importance of having a good reason why (WHY) you do something, instead of focusing on what (WHAT) you do.
Schools should work on their identity, the heart of their existence. The heart pumps energy into the vital parts of the school system. It is the soul of the school, a source of life force. The engine that ensures that the school continues to do the right things. The heart also stands for passion, love. The teachers and students are the beating heart of the school. Without a heart, the school bleeds to death and the environment experiences a cold, chilly school. As a result, no new students enroll. The school heart is a model that can be used when positioning the school as a brand. The prerequisite is of course that the quality of education scores more than sufficient with the education inspectorate and that the basis is therefore in order.