Christmas: What are the best strategies?

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Christmas is not just a time to gather with family and friends; after all, for entrepreneurs like you, it can be an opportunity to win more customers.


In this article, we will present the best strategies for 2024. Then, we will show you simple strategies to implement for those who did not have time to plan. Finally, we will explain how Postgrain can help you on this date.

As you can see, our content is full of information, and to not miss anything, it is essential that you read until the end.

Christmas: What are the best strategies for 2024?
Christmas is one of the most important dates for your company. However, it is essential to use strategies that will actually work in 2024. In this content, we will present the three best ones.

Create gift guides for Christmas
Christmas gift guides work well because this is a time when family and friends often exchange gifts. However, gifts are often purchased for more than one person.

For example, if someone goes to a family home, they are likely to bring gifts for friends, siblings, and nephews. With so many people to give gifts to, the tendency is to look for something useful or something that the recipient will like.

This is exactly what Christmas gift guides are for, and they can be created in different formats, such as PDFs, articles, social media posts, and many others. The goal of a guide is to present gift options targeted at a specific audience.

Age range: seniors, adults, children, teenagers
Price range: up to R$100, up to R$200, above R$300
Interest: technology, fashion, decoration
The most interesting thing is that, even with the same list of products, it is possible to organize them in such a way as to create different tabs. To do this, we recommend:

Make a list of available products.
Divide this list into a smaller group of 5 to 10 products, considering a specific audience.
Turn this selection into a compelling piece of content, such as an article, PDF, video, or social media post.
Click here and check out our other content on how to do effective benchmarking for your content strategy in 2025

Schedule product-focused content
For people who are in a rush or who are not looking for a product guide, content about products italy whatsapp data can be a very interesting solution. After all, it shows different options that can spark the customer's interest.

Although they are not as targeted, these contents reinforce the products listed in your guide, which can encourage purchases and act as a type of remarketing. However, it is essential to:


Test different formats: schedule short videos, images, carousels and stories of the most purchased products. This is essential to understand which format your audience is most interested in, working as an A/B test.
Maintain consistency, as frequency and organization are essential to attract attention to your business’ products. We recommend setting up a posting calendar to ensure this.
Use strategic hashtags geared towards Christmas, such as #christmas2024, for example. Although it is not mandatory, hashtags still play a very important role.
Click here and check out our content on sales scripts for Instagram, here we show you the advantages .

Offer gift cards
Gift cards are a very interesting long-term strategy. After all, even if you are reducing your revenue a little, by adding elements of scarcity to gift cards, they tend to increase your profits dramatically.


To create scarcity, offer gift cards only to customers who have a loyalty card or other form of subscription. This way, you can ensure future purchases or at least have a list of customers who are interested in your products.

With this, you can create future campaigns or send content to nurture these leads and then close the sale. However, if you already have a good customer base that has a loyalty card, this is a surefire strategy.

Click here and check out our content on insights from the 2024 Global Consumer Trends Index

Christmas: What is the best strategy when there is no time?
Even though we’ve covered the best strategies above, we know that you may not have the time. After all, it’s not always possible to plan an elaborate campaign in advance. So, here are some quick strategies that can be used at the same time.


Create flash sales with a countdown. This creates urgency and encourages the purchase decision.
Recycle existing Christmas content, whether it’s old templates you might have on Canva or even reposting old content.
Create a sales script for Christmas, offering products to customers who are already in your base, such as an email list or a WhatsApp channel, for example.
Click here and check out our content on the main benefits of combining AI with Postgrain in 2024

Christmas: How can Postgrain help?
Postgrain can help your business more than just at Christmas. After all, Postgrain is your trusted ally to optimize any strategy. Our platform offers a complete environment where you can manage all your Instagram accounts with the following features:

Ease for teams to work collaboratively in creating and executing marketing campaigns.
Detailed reports with information and metrics that Instagram doesn't offer, but that we show.
Management of multiple profiles, essential for social media with multiple clients.
Scheduling and reposting to ensure consistency in your strategy and make the algorithm work in your favor.
Centralized management of all DMs and interactions in one place, making it easier to connect with followers.
Integrate your product catalog into Postgrain publications to further increase your conversions.
The best support on the market, whenever questions or needs arise.
Our platform is web-first, which means it works directly in your browser, without the need to download any programs.
All this and much more for just R$20.83 per month on the annual plan for one profile. And the best part: the more profiles you add to the same account, the bigger the discount you get. Isn't that great? Click here and create your Postgrain account right now.