A offering beautiful houses and slogans like “Come and live here!”. It is good to show what you have to offer, but also try to find out what people think. And do something with this information. The ultimate is when potential buyers get the feeling that you can realize their dream house because you, as a project developer, understand what someone wants and can also make it come true. Social media is extensive and a truly open dialogue takes a lot of time. An immediate opportunity because others become your ambassadors and thus help spread the message. On the Facebook page of Hollands Goed, this happened because residents started answering each other's questions about mortgage reinforcement. Also view examples of Facebook pages of Bouwfonds , Heijmans and Volker Wessels here .
The ROI of social media cannot be determined in the traditional way. You can look finland phone number list at quantitative data such as number of followers and how often retweeted. The added value lies in the quality of the answers and interaction, which translates into reputation. If you are open as an organization and take your customers seriously, you will be seen more quickly as a preferred brand .
Even more
After the success of the BYOC webinars, other parties have now started organizing webinars focused on the construction industry. Among others on the theme of BIM . Progressive, young professor in real estate, Dirk Brounen, also uses webinars to discuss topics in real estate, see here .
[vimeo]https://vimeo.com/16758763[/vimeo]
You can watch Arjan's webinars via SlideShare and Vimeo, as above. Watch the third webinar here, entitled "From shouting to listening". This webinar resulted in a lively discussion about the future of the real estate agent. Roger Lips stated that 'the real estate agent is dying out' due to the rise of social media. This was followed up in a widely read article on Marketingfacts , among other places. During the webinar, various questions were asked to the listeners, the answers provide insight into the participants, the industry they are active in, their age and discipline. More than half of the participants are in the 30-40 age category. You can read more about this here .