To put our money where our mouth is, we opt for a special revenue model for the event: up to a certain number of visitors, we work with profit sharing among the speakers by means of a distribution key. If we exceed that number? Then the event is a great success, and we work with (higher) fixed amounts for speakers. Why this idea? In this way, we think more from a community perspective and make it a success together. In doing so, we naturally do not pay attention to the individual promotional efforts of each speaker: trust is the basis and we are all professionals. In this way, the power of the community must compensate for the €0 budget for marketing and PR. A nice example is Eline Walda, who asks the visitors of her workshop in advance to think along about the content of that session via her blog .
Is social media a field of expertise? That is debatable . The fact el salvador phone number list is that the various channels and underlying attitudes influence many fields of expertise. With that in mind, Google Docs is used to collaborate on a working document for the event, including a list of topics that can be discussed during the day. Speakers must then be linked to these topics.
How do you get the right speakers on board who are really involved in practice and therefore fit in with the philosophy of the event? This not only shows the power of online networking, but especially the personal connections that you have as a person. Since the practice focus must be well secured, Mariana and I work from our own network and choose our own channels to approach relevant speakers. This approach seems to work, and the program quickly fills up the Google document with both large and small organizations, governments and communication and marketing professionals, all practitioners in the field of social media.
But the power of your network is also evident in other areas: the logo is designed by a designer friend in exchange for event access, and the music behind the YouTube trailer comes from a Twitter conversation . But this article on Frankwatching also illustrates the reciprocity nicely. Getting people excited about buying a ticket also comes a lot from personal networks (conversations, e-mail, LinkedIn, etc.), but of course Twitter also has a nice leverage function in this .