Last week we came across an article about why you should n't drive traffic to Facebook . The author gives the reason that you have no, or at least much less control on Facebook. Although the article is quite one-sided, it did make me think about the issue. Why would you want to drive traffic to Facebook, or why to your website? In this article, the pros and cons of both options.
Communicating your Facebook page or website?
Major brands like Axe increasingly communicate their Facebook page in their media expressions instead of their own website. Why would a brand choose to direct traffic not to the website, but to an external website? After all, your website is your official online business card, you would think?
First, the basic difference between a Facebook page and a website. When you talk about content, you can roughly say that on your website you determine the content and context. You are the one who places content and you decide whether visitors can respond or not. On a Facebook page, you can only determine the subject, the context is social. You cannot always predict the 'instant' feedback that this evokes. Of course, you can direct the conversations, but everyone can react and post messages on the noticeboard in his own way. The difference is also in the ownership. You are the owner of your own platform (website) and Facebook is the owner of your Facebook page and basically only facilitates that you can somewhat steer the conversations that are about your brand by means of a page. Without a page they also talk about you.
The difference between the two has many implications for your online strategy, croatia phone number list owever. Not that you have to choose between them, but you could argue that both deserve a place in your strategy. You wouldn’t choose a Facebook page without a strategy, right? So why would you choose to drive conversations on Facebook? And why would you want to drive that traffic to your website instead? Regardless of your online strategy goals, there are a few basic things you should consider before you do anything with either.
Start-up costs
One of the first considerations you can make to direct your traffic to a Facebook fan page is the investments. A Facebook page offers a nice basis, setting it up costs next to nothing apart from the hours and is done in a few steps. And, Facebook offers the user various possibilities and continuously renews them. On the other hand, rebuilding your website into a decent social platform, where people can respond, like and share, quickly costs a lot of money. However, the costs of Facebook are not so much in setting up the page, but in the management. And you can be quite mistaken in these costs. Within Facebook, brands are all about interaction, engagement and dialogue. To start this, you need conversation topics, and digital conversation topics are called content, content or also; content.
Once the people who appreciate your brand have found your Facebook page, they don't have to actively look for you anymore. You are now where your target audience is. It is now up to you to inform, entertain and not forget to listen and engage in conversation with your fans. You can manage your community from one place. A good example is Snoop Dogg's Facebook page.
Snoop Dogg has managed to gather over 12,000,000 fans on Facebook, with whom he engages in conversation on a daily basis. Facebook offers him a platform on which he can involve his fans in all his daily activities through video sneak previews, photoshoots, impressions etc. This not only offers him the opportunity to manage the conversations but also gives him insight into his fans.