The New Year is getting closer, so we recommend checking whether your company is ready to celebrate the holiday. Have you already decorated the office ? What about gifts - have you played "Secret Santa" ? Have you managed to decorate your website for the New Year? If not, here is an article with useful ideas!
Why decorate a website for the New Year at all?
There are several reasons why you should "dress up" your site . Let's talk about each one briefly.
Creating a special atmosphere
Festive design of website pages is a demonstration of a good attitude towards users. Many people are not in that New Year's mood at all, and this is sad. Who knows, maybe someone will visit your site, see how beautiful it is, and become a little happier? At least for the sake of such a small miracle, it is worth thinking about a festive design.
Improving behavioral factors
The logic is simple: the more interesting it is for the user, the more time he spends on the site. Browser New Year games, tastefully designed web resource pages, etc. help to attract visitors' attention. Your efforts can positively affect the india whatsapp data site's position in the search results. Thoughtful New Year's design improves behavioral factors: page viewing depth, time visitors spend on the site, etc. The more closely users interact with the site, the closer the desired top search results are.
Increase in profits
In December, more and more people dive into online shopping: ordering gifts, decor, and holiday outfits online is much faster and more convenient than wandering around shopping centers. The time before the New Year is a hot time for sellers. Sometimes, in 1-2 weeks, you can earn more than in 3-4 months. To get the maximum profit, use all available tools, including New Year's website design. The more planned (and spontaneous!) purchases visitors make, the better for you.
Sellers in the New Year rush, earning more than in the previous 3 months
*Sellers in the New Year rush, earning more than in the previous 3 months
What to remember when decorating a website
Festive design is good if you follow a few simple rules.
Don't forget about a sense of proportion
Your online store or blog is, first of all, a resource where users search for goods, services or information. New Year's design should not distract site visitors, so we recommend not to overdo it with attributes.
Convenience comes first
It is important that the "decorations" do not cover important elements: contact information, application form, callback order button, etc. If you decide to add falling snow, make sure that it does not prevent users from getting acquainted with the information they are interested in. Festive decoration should please visitors and encourage them to make purchases, and not cause irritation.
Yandex New Year's decoration
*Yandex New Year's decoration
Remember about harmony
We recently talked about how when developing a website design, you need to take into account the corporate style and specifics of the business. This rule also applies to New Year's page design. For example, if everything on a website with a minimalist design suddenly starts sparkling and winking, users are unlikely to appreciate such a decision.
Now let's move on to the reason we wrote this article.
Everything Will Be Beautiful: Ideas for Website Design for the New Year
You don't have to use all the techniques we've suggested. Focus on the preferences of your target audience and your own taste.
Update your company logo
A logo is not just a graphic symbol. It is an important element of corporate identity, because it makes the brand recognizable and helps promote the company's products or services. Sometimes, to create a festive mood, it is enough to "dress up" the logo. A good example is the VKontakte logo, where the letter V is wearing a New Year's cap. By the way, you can decorate photos of company employees in the same way. A New Year's cap on the always serious CEO is not only bold, but also very cute.
New Year's logo at the Petrovich store
*New Year's logo at the Petrovich store
Change the design of the main page
This is where the user lands when they visit the site. The festive design of the main page allows the visitor to feel the special atmosphere "from the very beginning". Let the user want to look at everything you have prepared for him.
Add holiday banners
This way you will solve two problems at once - you will be able to change the design from everyday to festive and attract the attention of visitors to particularly relevant products or services.
Let Not Only the Tree Be Elegant: Decorate the Website for the New Year
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