“ Post-digital is not anti-digital. It extends digital into the beyond. The web becomes not a destination in itself but a route map to somewhere real. In Marshall McLuhan's terminology, it is cold where live is hot. This is why concerts did not die with the invention of records, but thrived on the difference. The screen relieves loneliness, as once did letters and phones, but it remains a window on the world, not a door. ” – The Guardian
In the development of the internet we find ourselves at a unique moment. Where the past 15 years have mainly been dominated by technology ( Age of Technique : how does it work, what can we do with it, how can it be improved), technology has now reached the point where it has become self-evident. The internet works. Always and everywhere. And fast. And with high-quality image and sound.
I dare even predict that the concept of online will disappear in a year or two. Why bolivia phone number list call something online when you are always online. When all your documents, movies, music, are in the cloud , when even your running shoes provide running statistics to your Nike website? We are moving towards an always-on, everywhere connected culture. Or no, we are already there.
So that technology is ubiquitous, self-evident and actually seen in itself: a bit boring. And as soon as technology starts to get boring, it only becomes interesting. Because then it is no longer about the technology, but about what you can do with it. The Internet is now at the beginning of an Age of Content . And that is good news for storytellers. Because whatever we come up with, no matter how complicated or technically advanced, the Internet is ready to execute it. And the public can find, hear, watch, follow, share these stories… Not only because it works technically, but because they are interested in the story.