A bubble in the customer-oriented use of social media? That is what Menno Lanting expects in the foreseeable future. But also that there is still a lot to be gained for organizations when it comes to the internal use of social media. If the right culture is in place to start with, you work smarter, generate more customer value and train your employees better. This and more is evident from the social media research that Viadesk previously conducted among 366 professionals and now lets four experts have their say about it.
In this article, Menno Lanting (innovation strategist), Roos van Vugt (social media manager at Deloitte), Marcus van Wely (social media advisor for the government) and Kirsten Wagenaar (community strategist at KREM and works for SNS) talk about our research into social media in the workplace . They all provided depth to the results from their own field of expertise and sector (which overlap, but certainly also complement each other).
In the videos in this article ( I interviewed Menno Lanting by phone ) you can hear and armenia phone number list see a summary of their response to the four recommendations we made in the research report (pdf) . The stories reveal many similarities, but also conceal nuanced differences. I have glued them together as a kind of panorama photo app, with the following result.
The top of many organizations, despite the 'Facebook experience in their own family', has too little feeling for social media use in the business. Due to a lack of decisiveness, vision and the right culture, many different initiatives arise deeper in the organization that (can) eat up time and people and there is a risk that there will be too little time left for what really matters.
The realization that something can be done with social media is certainly there among CEOs and management, but actually doing something with it is not happening enough. It is clear to many employees. They realize that a great deal of knowledge and information can be obtained from people they do not know exist and from places where they have never seen daylight. And one thing is clear; classic networks are not enough to bring this to the surface.
In this – as Menno Lanting calls it – network era , nothing can be done without social media. But if there is no vision, too much is sent, tools are used incorrectly, stories are not bundled or there is simply unwillingness in organizations, then things go wrong. Then there is no connection with the current relationships, where the power lies more with consumers and employees than in the industrial era. In short, a lot still needs to change in companies in terms of mindset , culture, structure and organization.