The barometer highlights 4 factors that help us understand

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Nearly 3 hours of viewing per day among 15-24 year-olds subscribed to an SVOD offer

Subscribers to an SVOD service have a fairly intensive use of it. half of SVOD users use their service at least 3 times a week and for 25% of them, consumption is daily or almost daily .



SVOD consumption represents 10 minutes per day hungary mobile database for all 15+ year olds in France. This figure rises to 2h48 if we isolate SVoD users and up to 2h58 for 15-24 year olds .**

Sessions (duration of consumption over a day) are 1 to 3 hours for 80% of users , and 1 to 2 hours for almost half of them. As a reminder, according to Médiamétrie, the French watched 3 hours and 46 minutes of television per day on all screens in 2018.

"SVOD consumption has started to take over from television among younger people, but these uses are not incompatible with each other. Heavy SVOD consumers are also heavy consumers of TV content ," says Patrick Van Bloeme of Harris Interactive.

The 4 reasons for the success of SVOD

83% of SVOD users said they were attached to this service.

" This means that the service has become essential, that its users would find it difficult to do without it. The market can only grow, because fans talk about it around them, which brings in new users ," explains Patrick Van Bloeme of Harris Interactive.