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Today, everything is sold on social media — from erasers and pencils to luxury real estate. Is it equally easy to buy pencils for 20 UAH and a penthouse on the seashore for 20 million dollars? The answer is obvious. That is why different approaches are needed — sales funnels.

Let's analyze what sales funnels are for three popular niches: clothing, infobusiness, and cars from the USA.

I will say right away that for any niche, a personal b estonia telegram data rand can act as a separate “funnel.” With a pumped personal brand, you can sell almost anything “head-on,” because you have warmed up the audience long before that.


Clothing
This is a product that everyone understands and does not need any explanation. The main problem of the clothing niche on Instagram is huge competition. Therefore, you need to be here:

creative;
popular;
accessible;
unique.
A funnel for the clothing niche might look like this: you show a clothing/new collection video and gather an audience of those who watched at least 50-75%+ of that video. Then, you launch a creative with your UTP to this audience. It could be a discount, a certificate, “1+1=3” or any other promotion.

Sales Funnels. Niche - Clothing

You can also try running a video creative with the price and discount right away and try to sell head-on from the first touch. This can work for trendy or low-priced clothing.

A landing page can be a website, Instagram profile, or Telegram channel. The main thing is to process applications in a timely and high-quality manner, because there are many competitors and if you don’t respond within 3-15 minutes, you risk being left without a sale.

Next, you can play with dynamic retargeting and test offers, discounts, geos, platforms, and audiences. You can also invite customers to subscribe so that repeat sales become, if not free, then much cheaper.

Read also: Instagram for business: everything you need to know about advertising on the social network