How to analyze online reviews in 4 steps

[shaownhasan]

Screenshot of Glassdoor reviews that need action in the Sprout Social platform. All the reviews are pulled into a streamline, single stream.
While you can sift through customer reviews manually, review management tools help you do so quickly and efficiently. They dig into thousands of comments across platforms and social networks simultaneously to find insights that can be easily missed when doing so manually.

Sprout enables you to identify, organize and loan data respond to customer reviews from a number of social channels and other sources including Facebook, Google My Business, Yelp, TripAdvisor and Glassdoor. Let’s check out how you can connect with these platforms to gather data.

1. Connect your review sources
Connect your profiles to Sprout using the connection wizard, which will give you prompts.

Screeshot of Sprout's Connections wizard to connect to different review sources, including Google My Business, TripAdvisor, Glassdoor and Yelp.
For Facebook or Google My Business, you will need company permissions to connect with your page. For TripAdvisor, Sprout automatically looks up your location, but you can do it manually as well.

Sprout automatically looks up your location for TripAdvisor but you can add it manually as well, which is depicted in the image.
To connect to Glassdoor, you will need a Glassdoor API key. As with Facebook, you will need admin permissions for this. Click on Obtain Key from Glassdoor Employer Center to get your API key.

Screenshot of the Glassdoor wizard in Sprout Social asking for an API key
You’ll be prompted to verify the key and once you’ve done that, you’ll be connected to your Glassdoor profiles.