In the field of online marketing, the progress of digitalization is often realized through Martech, a customer-centric digital strategy management system that aims to provide an excellent user experience through modern technologies.
The term Martech is made up of the terms "marketing" and "technology" and refers to the entirety of the software tools used to plan, implement, optimize and measure digital marketing measures via their own channels. In the daily work of companies, these technologies are combined to form so-called Martech stacks, which serve to streamline and automate processes in various areas of the strategy, such as the creation and publication of content, analysis or customer service.
The range of Martech software available to digital marketers portugal phone number list is growing year on year. Not even the changes in consumer habits brought about by COVID-19 have been able to stop this progress. The latest report, "The State of Martech 2022" by Chiefmartec and MartechTribe, shows that since this barometer was first published in 2011, the number of Martech tools on the market has increased from 150 to 9,932, with a notable increase of no less than 24% in the last two years, since the onset of the pandemic.
On the other side of the Martech concept is the Adtech system ("advertising" + "technology"), which is made up of technologies for buying and selling paid media space, programming and optimizing advertising campaigns. Martech and Adtech are two sides of the same coin, a set of tools known as Madtech.
Martech Tools: Applications and Examples
Individually or in combination, Martech tools cover different needs within digital marketing strategies by covering all phases of the buyer's journey and different work areas such as social media, email marketing, SEO, project management, team management or analytics. Some examples are: