Respond to and could easily have been missed.

[shaownhasan]

Siegel also notes how using Tags in the Smart Inbox allows her to influence strategy and internal change management.

“We’re able to hand over tasks that are better suited for another team or department, and I have the data to show why,” she says.

For example, over the past few months, her team noticed a lot of Brand Love for Trello that the team wasn’t able to easily see and might miss. She had her team go into the Smart Inbox and tag all of the opportunities for easy visibility. In one month, there were over 200 messages of Brand Love which would have been hard to track,

“Using Sprout enabled me to show strong facebook data examples of opportunities that empowered and up-leveled the team to help boost the brand,” she says.

“I was able to make that case because of Sprout. I was able to pull strong examples of opportunities that could have helped boost the brand,” she says.
It may sound counterintuitive, but future-proofing your social media team can sometimes mean giving them the space to explore other options.

Social media is more than a marketing channel. It’s where trends are born, important conversations take place and consumer sentiments are shaped. It doesn’t change with the times—it’s a change driver.