Confidence on the rise during the crisis

[Shishirgano9]

Support from governments and companies like Facebook and Google alone will not be enough to save local media. Media, and especially local media, urgently need to address the challenge of finding new viable business models, attracting the next generation and achieving digital transformation.


In the face of the crisis, online payment models, whether 99 acres database subscription, membership, donations or micropayments, will continue to develop. Some countries have seen a significant increase in payment for online information, for example 20% (+4) in the United States and 42% (+8) in Norway.



Source: Reuters Institute

However, there is a "winner takes most" trend in these countries - between a third and half of subscriptions go to major national brands. In all countries, most people who pay for news subscribe to only one media outlet. In the US and Norway, however, a minority (37% in the US and 38% in Norway) have two or more subscriptions, often to a local newspaper or trade magazine.