Fighting disinformation

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Other media, such as the German public channel ARD , have chosen TikTok to " transform their brand with a younger audience and inform society as a whole ," as Patrick Weinhold, the social media manager for the Tagesschau program , the channel's television news, recalls. To meet the platform's codes, Patrick Weinhold has chosen to mix information and entertainment. For example, he offers content allowing TikTok users to discover the behind-the-scenes of the editorial staff. “ Our branding comes from a traditional, studio-based television setting.


We wanted to make it lighter, more interactive and more overseas chinese in uk data personal, ” he recalls. While more and more media outlets are reporting on TikTok, the Reuters Institute points out that the news on the social network remains largely disseminated by content produced by influencers, activists or other users . A fact that raises concerns about the quality of this information and the possible presence of disinformation and fake news. In this context, the Washington Post has chosen to focus its strategy on fact-checking. At the start of the war in Ukraine, the editorial staff identified the publication of many fake videos.


It now encourages users to tag the American daily account so that the fact-checking team can verify the authenticity of the publications. “ We strive to be an authority figure on the platform by helping users distinguish between fact and fiction ,” explains Dave Jorgenson, one of the first journalists to invest in TikTok. Creatives, Writers, and Correspondents: Three Different Approaches on TikTok In their exploration of TikTok, each news outlet has adopted its own identity in the content they publish. The Reuters Institute identifies three main approaches to the creation of TikTok posts: the work of a single creator, a group effort across an entire newsroom, and the existence of correspondents’ own accounts.