Communication strategies: Interview with Fatima Martinez Lopez

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What is the use of having a communication strategy?

Many companies ask themselves this question without reaching a clear conclusion.

To clarify any possible doubts on this subject, today I have decided to rely on a professional with proven experience in this area.

I am referring to Fátima Martínez López who, with the kindness and good disposition that always characterise her, has agreed to answer seven questions, all of them related to the communication strategies of companies.

Who is Fatima Martinez Lopez?

Communication strategies - Interview with Fatima Martinez Lopez
Before getting straight to the point, it is necessary to briefly review Fátima's extensive professional career.

In her professional career we find that she studied Advertising and Public Relations and worked for 13 years at Vocento as Commercial Director of Madrid for ABC, Radio, TV and Multimedia Manager.

Other reference sites where he has worked are El País, Época or Grupo Sfera to mention a few examples.

She is currently the director of Social Media FM, a company she founded in 2009 that offers communication consulting services to brands and professionals.

Her extensive CV is completed with her activity as a speaker at digital marketing and email in french social media events, and as a trainer at various business schools and companies, whether large companies or SMEs.

Her work as a digital marketing professor at Google Actívate, Foxize School and in the Strategist and Community Management course at CESMA business school are also notable.

As if all this were not enough, she also has her own blog “ Lights and shadows of brands ” and is a regular blogger on “Con tu Negocio” by Movistar.

Her experience in organizing and implementing corporate communication strategies is combined with her strong results-oriented business vision.

The sum of all these ingredients results in a versatile professional and a safe bet for those companies that decide to hire her.

Now that we know her a little better, let's go with her interview, which will surely leave us with a thousand useful tips that we can take advantage of in our companies' communication strategy.