The example of the graphic designer was taken to illustrate the point, but this is applicable to other creative professions: a photographer, a painter, etc.
AI at the service of user experience
One of AI’s greatest strengths is its ability to personalize experiences based on the data we provide. Designers can leverage this ability to create intuitive and engaging user interfaces, especially in cases where we don’t have access to users because they would be difficult to meet.
AI systems can analyze user behavior to anticipate their needs, providing tailored solutions. In interface design, this translates into adaptive interfaces that can dynamically adjust based on each user’s individual preferences.
To illustrate our point about user experience, we can think of AI integrated into websites. It allows to personalize recommended products based on previous searches, preferences.
We can take the well-known example of Netflix. for us: the AI takes into account our previous viewings, our preferences whether globally at the type of film (romance, science fiction, etc.) south africa telegram data and at a more detailed level since we are offered films or series that are close to a specific film that we have watched. The recommendation categories remind us that the AI has understood our tastes and the whole experience that Netflix wants to give us lies there.
Netflix doesn't stop there, as it also uses AI to optimize content delivery based on the user's internet connection and therefore available bandwidth. All this to ensure that the viewing experience remains fluid, without interruption.
Netflix homepage
On the other hand…it should be noted that AI is at the service of Netflix's strategy and has been programmed by human intelligence to respond to this strategy.
Let's also not forget that AI can lock us into our tastes. It doesn't always offer us new things; films/series that we could discover on our own. It's true that it's wrong on several occasions. However, it is also limited. Don't we most of the time search in the search bar for a film from our childhood or that our colleague tells us about? Yes, this film was available on Netflix but not offered in the recommendations, because it appeals to our memory, our memories but also to this taste of "discovering" something else...
What we learn is that human intelligence and artificial intelligence combined and used for strategic and hopefully "good" purposes can go a long way.