Content marketing is a term that has been mentioned a lot lately. It is an innovative way to create relevant and valuable content and share it with the target group to engage and bind them to the organization. But what role does content marketing play? And what is its importance? We will answer these questions today in the Infographic Day series.
A few months ago, Content+ developed the infographic below in which they use the human body to illustrate the role and importance of content marketing. Content marketing is essential for online success. The creators of the visualization compare this to the heart, which is important for the functioning of the body. They have divided the importance of content marketing into 6 aspects:
leadership (heart-head);
visibility (heart-eyes);
recommendations (heart-mouth);
range (heart-arms);
turnover (heart-hands);
solid foundation for online marketing (heart-legs).
Leadership: Content-driven leadership
Every organization wants to be seen as a leader in its industry. One of the best mexico telegram data ways to differentiate is what the creators call 'content-driven thought leadership'. Depending on the industry, it is possible to use blogs, whitepapers, case studies, manuals, infographics, e-books or other relevant content to demonstrate your expertise.