Milan, June 30, 2023 – The integration of Neodata Group and Adabra’s expertise has led to the creation of Blendee , a newly developed Customer Data Platform ( CDP ), which encompasses 3 existing technologies (Adabra, Adagio and Exaudi), leaders nepal mobile database in the Customer Data Platform, Ad Server and Audience Platform ( DMP ) sectors, respectively.
Neodata and Adabra will remain the reference shareholders of the new entity, which will be joined by the
BlackSheep MadTech Fund , the first European vertical fund specializing in investments in digital technologies applied to the digital marketing and advertising sectors, which brings both market know-how and capital of 6 million euros for the evolution and internationalization of the products.