Did you know that LinkedIn is a perfect platform for very targeted advertising? In this video I speak with Martine Meijburg, who used to do sales and marketing for LinkedIn and therefore has a lot of inside tips & tricks!
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1. Use Dutch text ads
It has recently become possible to use Dutch text ads. That was not possible for a long time, but now it is and that is good to know. This means you can now focus much more on Dutch professionals. Ultimately, it is of course nice to present your company well with an all-round business card on LinkedIn. And there are also a number of possibilities for that. For example, look at a homepage takeover, or an interactive sponsored poll.
Martine says that LinkedIn is a perfect platform for targeted advertising. oman telegram data You can target regions, markets and different types of professionals. LinkedIn has a lot of groups that specialize in a specific topic or market. These groups are perfect for advertisers. Next week, in part 2 of this LinkedIn series, Martine will explain step by step how to target a specific audience.
3. Combine advertising options
Martine indicates that it is often wise to combine the different advertising options on LinkedIn and to make your advertisements interactive. For example, you could think of a rectangle banner with a sponsored poll next to it . Dutch people love to vote – and this is how you can make your advertisements interactive. You can easily link your own media to a sponsored poll, such as your advertisements.
4. Get your LinkedIn company page in order
Before you advertise on LinkedIn, you should of course make sure that your own affairs are in order. This may seem logical, but is not always the case, according to Martine. So make sure you have a professional LinkedIn company page, which serves as a 'business card' to your visitors: with useful links, contact information and relevant status updates.
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