Contrary to my previous understanding

[Shishirgano9]

there is no point in passively waiting for these people. But you can't hunt them either. Inbound is more like the work of a trapper than a hunter. Inbound customers are looking for help and are trapped. You have to approach them to free them.

The procedure is called “prospecting”. And that means making job seekers database contact. Not in a cold acquisition manner but in a “warm manner”. Not B2B but “human to human”. Contact on an equal footing. That doesn’t work via email. It only works on the phone.

And prospecting includes not only the inbound methodology but also self-analysis.

Can we help? How can we help? - And if we can't?

Then it’s “Good Bye” and all the best.

And so I learn to make calls in a completely new way. To talk to people. To listen. "What do you convey?" asks the mentor. And I know it is know-how. My calls become a 'anamnesis'. The work of the agency to find a 'healing' solution to a problem. I don't feel like I'm selling. I don't make deals, I help with problems.

This is a philosophical paradigm shift. And what a shift! What will happen next...

How can you help?
This is perhaps the most central question of inbound marketing. And it is also what follows in the boot camp. However, I realize that it is the question that we all face, not just my boot camp. All companies! With the simple background, If you want to be successful, you have to sell.