With SEO, you must pay close attention to your efforts both on and off page. On page SEO includes tactics that can be used to make your content more visible on search engine results pages (SERPs).
It's all about creating high-quality content that answers the questions your leads are searching for online. This involves keyword research, internal linking, page speed optimization, and more.
On the other hand, off-page SEO involves efforts malta phone number list that help you get links to your content from authoritative sites. These links help search engines view your content as relevant and boost your organic rankings. The more quality links pointing to your site, the higher your domain authority and search rankings.
According to 50% of B2B marketers, activity. So even though SEO can be more complex and take longer to see results, it’s worth it. In fact, SEO leads have a close rate of 14.6% compared to 1.7% for outbound leads.
Social media
No matter who your ideal leads are, they may be hanging out on one of the many social media platforms. Just as SEO can give you visibility, sharing content and engaging on social media can do the same.
With the number of platforms available (Facebook, LinkedIn, Twitter, Instagram, etc.) and over 3.7 billion users worldwide, it’s no surprise that social media plays a huge role in your inbound marketing strategy.
These platforms and their unique content styles give you the opportunity to share valuable resources and connect with ideal prospects. Before you start creating and sharing content, you need to research the platforms where your audience can be found.
Distributing podcast content
Podcasts have become a popular channel for content displacement, especially for B2B brands. Users can easily and conveniently listen to episodes. It’s no wonder why over 73 million Americans listen to podcasts every month.
With podcasts, it’s easy to attach a personality to your brand. Prospects can hear you discuss their pain points and solutions they don’t know about. This slowly helps them in the purchasing decision process.
Many businesses include podcasts in their inbound efforts, and it helps them raise awareness, build strong relationships, and sell solutions. You can start promoting your podcast on social media by figuring out where and how you are going to host your podcast. Both of these steps are also important to consider.