The first step to competing and actively engaging your audience is having a solid and thoughtful content marketing plan.
If you're having trouble planning for the coming year or need some fresh ideas to incorporate into your plan, read on.
This post covers what a content strategy is, why your business needs a content marketing plan, and the steps you need to take to create your strategy. We’ll also look at some examples of effective content marketing strategies for inspiration.
A content strategy is a strategy that takes norway phone number list your business goals and then uses content as the primary means to achieve those goals.
For example, your business goals may include increasing brand awareness (to ultimately increase revenue) - to achieve this goal, you can implement an SEO-focused content strategy to increase your website's visibility in search results and drive traffic to your products or services.
New business owners may assume that a content strategy is "nice to have" but not entirely necessary in the early stages. However, producing high-quality content to meet business needs can help companies build trust with new audiences and ultimately succeed in the long run.
In fact, a good content strategy is often the foundation of your acquisition and delight stages of the buyer's journey . Along with attracting new potential customers to your brand, you can also use a content strategy to increase sales and overall customer satisfaction.
Plus, with 70% of marketers actively investing in content marketing , it's often critical to develop a good content strategy to compete in your industry.
When you develop a content strategy, you need to answer a few questions. Let's dive into that now.
1. Who will read your content?
Who is the target audience for your content? How many audiences are you creating content for? Just as your business may have multiple types of customers, your content strategy may cater to multiple types of readers or viewers.
Using different types of content and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with.
2. What problem will you solve for your audience?
Ideally, your product or service solves a problem you know your audience has. Additionally, your content educates and enlightens your audience through that problem as they begin to identify and solve it.