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How to Increase Traffic and Revenue with Google Adwords
Google Adwords is a truly considerable source of visibility and job seekers data traffic : it allows you to "bypass" the competition among the organic results through ads that are placed in the top positions or where the attention of surfers is channeled, guaranteeing undoubtedly notable exposure to the enormous pool of Google users.
Thanks to the immense amount of data that Google has, we can analyze the search volumes for each commercial-intent keyword, evaluate the competition, and estimate the conversion possibilities based on the expected clicks on each ad.
The advantages of Google Adwords
Advertisements have the advantage of being built to respond to specific commercial needs immediately: texts and images can also be improved “on the fly” based on the results achieved, in order to increase the profitability of each advertisement we undertake.
Furthermore, advertisements can be customized both in content and in the channels through which we want to communicate, we can in fact define:
language and location in which our promotion should be visible
How to optimize ads for the devices they appear on
the keywords we want to appear for (and those we want to be excluded for)
correspondence with the contents of other sites with which we wish to be associated
The advantages of Google Adwords are many, first of all:
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